For ideas people


“Inspired by vintage fruit crates we came up with the idea of lovingly packaged cucumbers, the essential ingredient of a Hendrick’s & Tonic. Each cucumber is wrapped in a bespoke tissue paper and sealed with sticker. Each sheet of tissue paper features six classic Hendrick’s cocktail recipes.”

High-speed 3D mapping projections on buildings by Nuformer Digital Media. This technique looks amazing on video, it must be extraordinary to see live.

Projection on Buildings from NuFormer Digital Media on Vimeo.

Askinosie Chocolate give a masterclass in how a small company can use clever branding and packaging to break into a crowded market place. Design credits to Kristina Sacci and Element Eleven.

More examples here and here.

This company offers a range of unusal promotional solutions – sand sculptures, ice scupture and sand drawings.

Sandinyoureye specialises in the making of sand sculptures and offers a PR solution to creative communication. It is a fantastic way to get your brand or product noticed during and after construction by the public and the media.’

Striking images like these highlight the potential of photo-manipulation.

Worth 1,000’s photoshop competition also produce some truly amazing images.

Artists group gelitin invites everyone to visit their giant bunny – ‘After almost 5 years of knitting the rabbit found its final place in the italian alps (close to Cuneo). It waits there to be visited by you. You might even take your time or check back every now and then as the rabbit will wait for you 20 years from now on.’

A classic example of – if you want attention, do something big and ridiculous that talks to the child in all of us.

This is a brilliant ad/story telling the history of Johnnie Walker. Superby performance by Robert Carlyle. Outstanding concept and execution by BBH.

This article lists 20 re-creations of Stonehedge. Is there PR stunt potential in cloning iconic structures?